Should Small Business Owners Consider PPC Advertising?

What is PPC advertising? In the sphere of search engine marketing you have two choices: Work to get your content to page 1 search (organic placement) earned through top quality content and backlinks from high-quality websites, thatch how you earn top 1 spot. Or buy advertising on both search engines – Google and Bing, and you pay for every click of your ads, Pay per click. Until your organic content earns a page 1 rating, PPC is necessary, once you’ve earned your page 1 ranking, now you use the PPC to complement the organic SEO. If your average place is 2.5 on organic search, you don’t need to do Ppc… Read More

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