What is Local Search, and Why Should it Matter to Small Business Owners?

Did you know that to Google or Bing, your business is considered a “local business”? And in this context local meaning within a reasonable driving distance. Most business owners consider their business to be national, but Google cares about the person searching, so you are bound by the radius of your business address. Your address is going to dictate what calls you get from Google. You should choose wisely where you position your office! Every small or multi-location business can grow using these local SEO strategies. We’ll explain what local search optimization is and why Signature Marketing can help improve the prominence of your website. What is Local SEO Marketing?… Read More

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