should lenders use remarketing ads

How Can Small Business Owners Capture Leads with Search Ads?

If you’re a business owner that wants to connect with more clients, this article is for you! If you’re like many businesses, you still rely on old-school advertising methods and probably paying too much for services that aren’t trackable.  Can we tell you about a strategy used by small businesses to get the most for their money?  Keep reading as we teach you a few tips. The Old Way of Finding Customers In the past, we might focus on word-of-mouth, billboards, direct mail, and in-person events and conferences.  It’s difficult to target your customer with these methods, and it’s even harder to track! It’s impossible.  Advertising like commercials and billboards… Read More

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Should Small Business Owners Consider PPC Advertising?

What is PPC advertising? In the sphere of search engine marketing you have two choices: Work to get your content to page 1 search (organic placement) earned through top quality content and backlinks from high-quality websites, thatch how you earn top 1 spot. Or buy advertising on both search engines – Google and Bing, and you pay for every click of your ads, Pay per click. Until your organic content earns a page 1 rating, PPC is necessary, once you’ve earned your page 1 ranking, now you use the PPC to complement the organic SEO. If your average place is 2.5 on organic search, you don’t need to do Ppc… Read More

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