should lenders use remarketing ads

How Can Small Business Owners Capture Leads with Search Ads?

If you’re a business owner that wants to connect with more clients, this article is for you! If you’re like many businesses, you still rely on old-school advertising methods and probably paying too much for services that aren’t trackable.  Can we tell you about a strategy used by small businesses to get the most for their money?  Keep reading as we teach you a few tips. The Old Way of Finding Customers In the past, we might focus on word-of-mouth, billboards, direct mail, and in-person events and conferences.  It’s difficult to target your customer with these methods, and it’s even harder to track! It’s impossible.  Advertising like commercials and billboards… Read More

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Free SEO Guide

Internet marketing and SEO can be so complicated and time-consuming. Plus with so much content floating around, what should you focus on to actually get leads? We believe in content marketing and syndication, then executing an aggressive back-linking strategy designed to overtake any competitors with the least amount of out-of-pocket spend. Once you do the proper SEO work you’ll be rewarded with top rankings which equals traffic to your website! Are you looking for DIY tips to work on your website yourself? No problem, we provide 10 ways to drive traffic to your website right now!

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What is Local Search, and Why Should it Matter to Small Business Owners?

Did you know that to Google or Bing, your business is considered a “local business”? And in this context local meaning within a reasonable driving distance. Most business owners consider their business to be national, but Google cares about the person searching, so you are bound by the radius of your business address. Your address is going to dictate what calls you get from Google. You should choose wisely where you position your office! Every small or multi-location business can grow using these local SEO strategies. We’ll explain what local search optimization is and why Signature Marketing can help improve the prominence of your website. What is Local SEO Marketing?… Read More

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How Can Mortgage Lenders Expand into Multiple Markets Virtually

How Can Business Owners Expand into Multiple Markets Virtually?

DID YOU KNOW Google views your business as a local business? You will be assigned a radius wherever you register your Google My Business; this is your “local market.” If you are physically located in Los Angeles, how do you get calls from customers in Newport Beach or La Jolla? Expand your business across the state or into a new state using virtual offices. We locate the best locations for every market after researching tools to be seen by the preferred local audience.   If you want to prove to Google that you do business, you will need a believable address that receives mail, phone calls, forwarding, conference rooms, etc.… Read More

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Should Small Business Owners Consider PPC Advertising?

What is PPC advertising? In the sphere of search engine marketing you have two choices: Work to get your content to page 1 search (organic placement) earned through top quality content and backlinks from high-quality websites, thatch how you earn top 1 spot. Or buy advertising on both search engines – Google and Bing, and you pay for every click of your ads, Pay per click. Until your organic content earns a page 1 rating, PPC is necessary, once you’ve earned your page 1 ranking, now you use the PPC to complement the organic SEO. If your average place is 2.5 on organic search, you don’t need to do Ppc… Read More

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Should Small Business Owners Invest in Marketing During a Down Economy?

Let’s face it, the economy is in a slump and it’s going to take time to come back. But, just as with the Great Recession in 2008, savvy investors realize that now is the right time to push forward. How can you take advantage of the opportunities to come? One way is to up your online game by improving your search presence. There are many ways to market your mortgage, investment, or real estate business, but using SEO to rank highly in search engines, like Google and Bing, is one of the most powerful, highest ROI ways to get more leads and sales. So what is SEO, why is it… Read More

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What is Search Marketing, and Why do Mortgage Lenders Need it

What is Search Marketing, and Why do Small Business Owners Need it?

What is Search Marketing? Search Engine Marketing is getting your business in front of people when they type in a certain keyword like “home loan” or “mortgage lender near me”. Search Marketing is a broader strategy that combines paid search tactics and SEO strategy, if you decide to provide a budget for the Google or Bing ads, and launch ads, that’s PPC, but when you pay money to boost your site using on-page optimization specifically meaning writing and posting proper targeted keyword-rich content. What does SEO Include? Using selective keywords in your title tags, meta descriptions, heading tags, and alt text. Optimizing your page sites’ load speed Diverse and quality… Read More

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What is Guest Blogging and How does It Help Lenders Improve their Website Rankings

What is Guest Blogging and How Does It Help Small Business Owners Improve their Website Rankings?

Some bloggers swear by blog posting, and according to Hubspot it not only helps direct traffic to your site but can also boost your revenue. Social media is not the only way to get traffic to your blog, or even the most effective way to marketing. In this article, we break down why you should try guest posts as an effective content marketing strategy. Many content marketers believe that you only need a website, blog, newsletter, or subscription ideas to increase your audience. If your goal in marketing your blog is to place your content in front of your ideal audience, then your marketing strategy should be to work with… Read More

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