Free SEO Guide

Internet marketing and SEO can be so complicated and time-consuming. Plus with so much content floating around, what should you focus on to actually get leads? We believe in content marketing and syndication, then executing an aggressive back-linking strategy designed to overtake any competitors with the least amount of out-of-pocket spend. Once you do the proper SEO work you’ll be rewarded with top rankings which equals traffic to your website! Are you looking for DIY tips to work on your website yourself? No problem, we provide 10 ways to drive traffic to your website right now!

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What is Local Search, and Why Should it Matter to Small Business Owners?

Did you know that to Google or Bing, your business is considered a “local business”? And in this context local meaning within a reasonable driving distance. Most business owners consider their business to be national, but Google cares about the person searching, so you are bound by the radius of your business address. Your address is going to dictate what calls you get from Google. You should choose wisely where you position your office! Every small or multi-location business can grow using these local SEO strategies. We’ll explain what local search optimization is and why Signature Marketing can help improve the prominence of your website. What is Local SEO Marketing?… Read More

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How Can Mortgage Lenders Expand into Multiple Markets Virtually

How Can Business Owners Expand into Multiple Markets Virtually?

DID YOU KNOW Google views your business as a local business? You will be assigned a radius wherever you register your Google My Business; this is your “local market.” If you are physically located in Los Angeles, how do you get calls from customers in Newport Beach or La Jolla? Expand your business across the state or into a new state using virtual offices. We locate the best locations for every market after researching tools to be seen by the preferred local audience.   If you want to prove to Google that you do business, you will need a believable address that receives mail, phone calls, forwarding, conference rooms, etc.… Read More

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Should Small Business Owners Consider PPC Advertising?

What is PPC advertising? In the sphere of search engine marketing you have two choices: Work to get your content to page 1 search (organic placement) earned through top quality content and backlinks from high-quality websites, thatch how you earn top 1 spot. Or buy advertising on both search engines – Google and Bing, and you pay for every click of your ads, Pay per click. Until your organic content earns a page 1 rating, PPC is necessary, once you’ve earned your page 1 ranking, now you use the PPC to complement the organic SEO. If your average place is 2.5 on organic search, you don’t need to do Ppc… Read More

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Should Small Business Owners Invest in Marketing During a Down Economy?

Let’s face it, the economy is in a slump and it’s going to take time to come back. But, just as with the Great Recession in 2008, savvy investors realize that now is the right time to push forward. How can you take advantage of the opportunities to come? One way is to up your online game by improving your search presence. There are many ways to market your mortgage, investment, or real estate business, but using SEO to rank highly in search engines, like Google and Bing, is one of the most powerful, highest ROI ways to get more leads and sales. So what is SEO, why is it… Read More

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