What is Search Marketing, and Why do Mortgage Lenders Need it

What is Search Marketing, and Why do Small Business Owners Need it?

What is Search Marketing? Search Engine Marketing is getting your business in front of people when they type in a certain keyword like “home loan” or “mortgage lender near me”. Search Marketing is a broader strategy that combines paid search tactics and SEO strategy, if you decide to provide a budget for the Google or Bing ads, and launch ads, that’s PPC, but when you pay money to boost your site using on-page optimization specifically meaning writing and posting proper targeted keyword-rich content. What does SEO Include? Using selective keywords in your title tags, meta descriptions, heading tags, and alt text. Optimizing your page sites’ load speed Diverse and quality… Read More

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